You're running an App campaign for OneStop, an international clothing retailer, and you're trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.

Are view-through conversions being measured and valued appropriately?

Which of OneStop's app users have the highest long-term value?

How are users moving between OneStop's app and web properties?

How effective is deep linking at getting new users to install the OneStop app?


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.


Explanation: The correct selection of answers for the best practices in measurement strategy for an App campaign for OneStop, an international clothing retailer, includes the following three questions: 'Are view-through conversions being measured and valued appropriately?', 'Which of OneStop's app users have the highest long-term value?', and 'How are users moving between OneStop's app and web properties?' These questions are integral for a comprehensive measurement strategy. Firstly, assessing if **view-through conversions** are being measured and valued appropriately is crucial as it determines the effectiveness of the campaign in influencing user behavior beyond direct clicks, providing insights into the full impact of ad impressions. Secondly, identifying the **highest long-term value users** allows for targeted efforts in user acquisition and retention strategies, maximizing the return on investment by focusing resources on the most valuable segments. Lastly, understanding **user behavior across app and web properties** provides valuable insights into the customer journey, enabling optimization of cross-channel experiences and marketing efforts to enhance user engagement and conversion rates. Therefore, by focusing on these three questions, OneStop can develop a robust measurement strategy that not only evaluates the immediate effectiveness of the App campaign but also provides valuable insights for long-term success and optimization.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides