You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers.

For an App campaign, a robust measurement strategy focuses on understanding user behavior and campaign effectiveness. Measuring and appropriately valuing view-through conversions is crucial because they attribute installs and in-app actions to ad impressions, even if there's no direct click, providing a more complete picture of ad impact. Understanding how users transition between OneStop's app and web properties helps identify cross-platform engagement, potential friction points, and opportunities for a unified user experience. Identifying users with the highest long-term value (LTV) is essential for optimizing bids and targeting to acquire more profitable users, maximizing return on ad spend. Deep linking effectiveness for new users is less of a measurement strategy question and more of an implementation detail; deep linking primarily improves the experience for existing users or those who have already installed the app by directing them to specific in-app content.