You're working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.

Research device usage and connectivity within LATAM

Customise the app's UX and expand payment methods relevant to LATAM

Research specific market culture and productivity tool usage in LATAM

Launch the app in LATAM before translations are complete, to test the market


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers.


Explanation: The correct steps to take before launching a productivity app in LATAM, besides translating it into relevant languages, include: 'Research device usage and connectivity within LATAM,' 'Customize the app's UX and expand payment methods relevant to LATAM,' and 'Research specific market culture and productivity tool usage in LATAM.' Firstly, **researching device usage and connectivity** within LATAM is crucial for understanding the technological landscape and ensuring that the app is optimized for the prevalent devices and network conditions in the region. This ensures a seamless user experience and maximizes accessibility. Secondly, **customizing the app's UX and expanding payment methods** to align with the preferences and expectations of LATAM users is essential for enhancing user satisfaction and facilitating transactions, thereby increasing the app's adoption and retention rates in the new market. Lastly, **researching specific market culture and productivity tool usage** in LATAM enables the app to be tailored to the unique preferences, behaviors, and needs of the target audience, ensuring that it resonates effectively with users and addresses their pain points. By taking these steps, the productivity app can successfully adapt to the LATAM market landscape and position itself for success in the region, ultimately driving user engagement, satisfaction, and business growth. Launching the app in LATAM before translations are complete, as suggested in one of the options, could lead to confusion and frustration among users, undermining the app's credibility and hindering its adoption. Therefore, it's essential to prioritize thorough preparation and localization efforts before entering new markets.
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