Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.

While Google App campaigns leverage machine learning for optimization, human oversight remains crucial. Providing ample, meaningful data (e.g., high-quality creative assets, accurate conversion tracking) allows the system to learn effectively. Similarly, setting thoughtful bids and budgets creates essential boundaries, guiding the machine learning towards desired outcomes without overspending or underperforming. Finally, continuously monitoring strategy and objectives ensures the campaign remains aligned with business goals, adapting as market conditions or business priorities change. Reacting to hourly fluctuations is generally counterproductive as it interferes with the machine learning's ability to optimize over time; it needs stability to learn.