Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

Headline and description text

A demonstration video

Various images

A final URL


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?


Explanation: When creating a new Google App campaign, Emma is required to manually add **headline and description text** as part of her ad assets. These elements are essential components of the ad copy and provide crucial information about the app to potential users. The headline serves as the main attention-grabbing text at the top of the ad, while the description text provides additional details and persuades users to take action, such as downloading the app. Unlike a demonstration video, various images, and a final URL, which can be automatically generated or pulled from the app's listing on Google Play, the headline and description text require input from the advertiser to ensure that the messaging is compelling, relevant, and aligned with the campaign's objectives. Therefore, while other asset types may enhance the ad's effectiveness, it is the headline and description text that Emma must manually provide as part of her ad creation process for the Google App campaign.

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