Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?
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Correct answer: Headline and description text.
Why this is the answer
Google App campaigns automatically generate some assets, but others require manual input. Headline and description text are essential creative components that Emma must manually provide. These texts are crucial for conveying the app's value proposition and encouraging downloads. While Google Ads can automatically pull images from an app's store listing or generate some video ads, and the final URL is typically derived from the app's store listing, the specific ad copy (headlines and descriptions) needs to be crafted and entered by the advertiser to ensure relevance and effectiveness.
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