Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. As a minimum, what image assets should Sophie create and upload?
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Correct answer: At least two landscape images without any superimposed text or logo..
Why this is the answer
To ensure broad placement across all channels in Google App campaigns, Sophie should upload at least two landscape images. Landscape images are versatile and adapt well to various ad formats, including banners and interstitial ads. Omitting superimposed text or logos is crucial because Google Ads automatically overlays text and other ad elements. Including text or logos in the image itself can lead to redundancy, poor readability, or rejection if it interferes with Google's ad rendering. Portrait images (options C and D) are less universally adaptable than landscape for broad channel coverage, and watermarks or superimposed logos (options B and C) are generally discouraged for the reasons mentioned.
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