As a marketer for an eCommerce business, which reason highlights why apps matter to you?

Apps consistently demonstrate higher conversion rates compared to mobile websites. This is primarily due to a more streamlined user experience, faster loading times, and the ability to leverage device-specific features like push notifications and biometric authentication, which reduce friction in the purchase journey. While apps are popular, their download rank isn't the primary reason for a marketer's focus. Apps are not predominantly used for in-store shopping by over half of consumers, and they offer a distinct, often superior, experience compared to mobile websites, rather than a common one.