Shayley is reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
Choose an answer
Tap an option to check your answer.
Correct answer: Shayley will be taken directly to the hiking boots section of the OneStop app..
Why this is the answer
Deep linking allows an ad click to take users directly to a specific page within an installed app, rather than to a website or app store. Since Shayley has the OneStop app installed and OneStop has enabled deep linking, clicking the ad for hiking boots will open the app directly to the hiking boots section, providing a seamless and relevant user experience. If deep linking were not enabled, or if Shayley didn't have the app installed, she might be directed to the mobile website or the app store. A Google search page is not the intended outcome of an ad click in this scenario.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed