What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

The two compelling reasons to include an app in a marketing strategy are that app downloads are growing year over year, indicating a continuously expanding user base and market, and that users spend the majority of their time in apps while on mobile devices. This high engagement time within apps presents a significant opportunity for businesses to connect with their audience. Apps do not inherently deliver better brand awareness than websites; effectiveness depends on the app's quality and marketing. Additionally, apps typically require ongoing maintenance, updates, and support, making "minimal maintenance" an incorrect assumption.