An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)
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Correct answer: Include the maximum of 20 images for coverage., Include images with high pixel density for visibility., Include app store badges and brand logo for credibility..
Why this is the answer
To optimize image assets for a Google App campaign, it's crucial to provide a diverse and high-quality selection. Including the maximum of 20 images allows Google Ads to test various combinations and find the most effective visuals for different ad placements and audiences. Images with high pixel density ensure clarity and professional appearance across various devices and screen sizes, improving user perception. Incorporating app store badges and brand logos builds trust and recognition, signaling legitimacy and making it easier for users to identify the app. Large borders are generally not recommended as they can reduce the effective viewing area of the image. While accessibility is important, large text within images can sometimes hinder design flexibility and may not always be the best approach for all image assets; Google Ads handles text overlays dynamically.
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