You're creating an app campaign and it's time to consider creative assets. What's the cap for the number of HTML, image and video assets per ad group for an app campaign?

10

8

5

20


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?


Explanation: When creating an app campaign and considering creative assets, it's essential to be aware of the cap for the number of HTML, image, and video assets per ad group, which is **20**. This cap represents the maximum number of creative assets that can be included within a single ad group. Advertisers can leverage a mix of HTML5, image, and video assets to create engaging and diverse ad experiences that resonate with their target audience. Having a cap of 20 creative assets per ad group allows advertisers to test a wide range of visuals and messaging variations, optimizing campaign performance by identifying the most effective creative elements. Additionally, it provides flexibility for advertisers to tailor their ad experiences to different audience segments, devices, and campaign objectives, maximizing the impact and reach of their app campaigns. Therefore, being mindful of this cap ensures that advertisers can fully leverage the creative potential of their app campaigns and effectively engage users across various touchpoints within the Google Ads ecosystem.

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