Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What's the first step they should take before they use the Google Ads interface?

They should define the goal they want to achieve with an App campaign.

They should create a library of assets to use during the ad creation process.

They should gather feedback from people who use their app regularly.

They should conduct thorough research on apps belonging to similar businesses.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?


Explanation: Before your colleagues start a Google App campaign, the **first step they should take is to define the goal they want to achieve with an App campaign**. Clearly defining the campaign objective sets the direction and purpose of the entire advertising effort. Whether the goal is to increase app installs, drive in-app actions, or boost user engagement, having a clear understanding of the desired outcome helps in crafting a focused and effective campaign strategy. This initial step allows your colleagues to align their campaign tactics, targeting options, and performance metrics with their overarching business objectives, ensuring that the campaign efforts are purposeful and results-driven from the outset. By defining a clear goal, your colleagues can streamline their campaign setup process, optimize resource allocation, and maximize the chances of achieving success with their Google App campaign. Therefore, establishing a specific campaign goal is the crucial first step before diving into the Google Ads interface, as it lays the foundation for a well-executed and impactful advertising campaign.
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