What is usually the last touch point at which you might influence a user’s decision to install your app?

The app store listing is usually the last touch point because it's where users make their final decision to download after clicking an ad or learning about the app elsewhere. It provides essential information like screenshots, descriptions, and reviews that directly influence the install decision. An app campaign ad is an earlier touch point designed to drive initial interest and clicks, not the final decision. Offline marketing efforts, while important for awareness, typically precede online engagement and don't directly lead to the install button. A website where the app is featured might direct users to the app store, making the listing itself the ultimate decision point.