Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Engagement

Maturity

Launch

Growth


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?


Explanation: Pauline's need for new users who complete valuable actions within her well-established app with a large user base falls under the **maturity phase**. In the maturity phase of an app's lifecycle, the focus shifts from acquiring new users to maximizing the value generated from existing users. As an app reaches maturity, it typically has a solid user base and established brand presence, making it crucial to engage and retain users by encouraging them to perform valuable actions within the app, such as making purchases, subscribing to premium features, or engaging with content. By targeting new users who are likely to complete these valuable actions, Pauline can drive continued growth and revenue generation, ensuring the long-term success and sustainability of her app in the competitive app marketplace. Therefore, Pauline's objective aligns with the goals typically associated with the maturity phase of an app's lifecycle, emphasizing the importance of user engagement and monetization strategies to maximize app performance and profitability over time.

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