For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?

100

25

50

200


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: For a Google App campaign optimizing to a tCPA (target cost-per-action) of £10, the recommended minimum budget would be **£100**. The tCPA is the maximum amount an advertiser is willing to pay for a single conversion, in this case, an app install. The recommended minimum budget is typically calculated by multiplying the target cost-per-action by the expected number of conversions desired within the specified timeframe. In this scenario, if the target cost-per-action is £10 and the advertiser aims to achieve at least 10 conversions, then the minimum budget required would be £100 (£10 tCPA * 10 conversions = £100). This budget ensures that there is sufficient funding available to meet the campaign's conversion goals while allowing the campaign to effectively compete in the auction for ad placements and reach the target audience. Therefore, a budget of £100 aligns with the campaign's optimization goal and provides the necessary resources to achieve the desired performance outcomes within the specified cost-per-action target.

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