What's an important benefit of opting into automatically applied recommendations?

The selection is correct because marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns while maintaining essential human oversight and strategic control. Rather than allowing the AI to make autonomous changes without boundaries, this feature functions as a collaborative partnership where the advertiser pre-approves specific categories—such as "Remove redundant keywords" or "Use optimized ad rotation"—to be executed automatically. This ensures that foundational account hygiene and performance-driving best practices are consistently implemented at scale, freeing up the marketer’s time to focus on high-level business strategy rather than manual, repetitive adjustments. By opting into these specific, marketer-vetted automations, the account remains continuously optimized based on real-time data and Google’s latest machine learning insights, ensuring that the AI has the cleanest possible environment to drive maximum ROI across all active campaigns.