You work for an agency and you need to upload image assets to your customer's app campaign. What aspect ratios should you use?

1:1 and 1.91:1 only

1:1, 1.75:1 and 4:5

1:1, 1.91:1 and 4:5

1:1 and 1.75:1 only


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?


Explanation: When uploading image assets to a customer's app campaign, it's crucial to adhere to specific aspect ratios to ensure optimal display across various ad placements and devices. The correct aspect ratios to use are **1:1, 1.91:1, and 4:5**. These ratios are recommended by Google for app campaigns as they are compatible with different ad formats and placements, including social media platforms and mobile devices. The 1:1 ratio is commonly used for square images, while the 1.91:1 ratio, often referred to as the 'landscape' aspect ratio, is suitable for wider images. The 4:5 ratio is typically used for portrait-oriented images. By using these aspect ratios, advertisers can ensure that their image assets appear correctly formatted and visually appealing across various ad placements, enhancing the effectiveness of their app campaigns in capturing the attention of potential users and driving engagement.

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