What are the two main marketer objectives for app promotion?

The two main objectives for app promotion,as highlighted in the selected answer(Discovery and engagement), encapsulate fundamental goals that marketers strive to achieve when promoting an app.Firstly,discovery refers to making the app visible and accessible to potential users within the target audience.This involves increasing the app's visibility through various channels such as app store optimization(ASO),searchads,social media,and other promotional strategies to ensure that it reaches a wider audience and attracts potential users who maybe interested in its features or functionalities.Secondly, engagement pertains to fostering meaningful interactions and encouraging users to actively engage with the app after installation. This involves strategies aimed at retaining users,encouraging repeat usage,and promoting in-app actions such as purchases, sign-ups,or content consumption.By focusing on both discovery and engagement,marketers aim to not only attract new users to the app but also to ensure that those users remain actively engaged,leading to increased app usage,loyalty,and ultimately, long-term success.Therefore,these objectives align with the core goals of app promotion,emphasizing the importance of both attracting new users and fostering ongoing engagement to drive app growth and success.