Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)

Translating the app store listing titles and descriptions.

Creating ad groups for each language spoken in France.

Utilising the Localise Now guidance tool within Google Ads.

Performing market research to understand the needs of French users.

Utilising the App Translation service within the Google Play Console.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)


Explanation: Before launching his app campaign in France, Roberto should consider several additional factors to ensure its success in the new market. Firstly, **translating the app store listing titles and descriptions** is crucial to effectively communicate the app's value proposition to French-speaking users, increasing its discoverability and appeal. This step ensures that potential users can understand the app's features and benefits, leading to higher conversion rates. Secondly, **performing market research to understand the needs of French users** is essential for tailoring the campaign strategy to the preferences and behaviors of the target audience. By gaining insights into the local market dynamics, cultural nuances, and competitor landscape, Roberto can optimize his campaign messaging, targeting, and creative assets to resonate with French users and drive engagement. Lastly, **utilizing the App Translation service within the Google Play Console** can streamline the translation process and ensure linguistic accuracy across all app content, including in-app text, notifications, and prompts. This service simplifies the localization process, enabling Roberto to provide a seamless and native-language experience for French users, which enhances user satisfaction and retention. By considering these additional steps alongside translating his assets, Roberto can effectively localize his app campaign for the French market, maximizing its impact and driving user acquisition and engagement.
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