Roberto is expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three)
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Correct answer: Translating the app store listing titles and descriptions., Utilizing the App Translation service within the Google Play Console., Performing market research to understand the needs of French users..
Why this is the answer
To successfully expand an app into France, Roberto needs to ensure the app is culturally and linguistically relevant. Translating the app store listing titles and descriptions is crucial because it directly impacts discoverability and user trust in the French app store. Utilizing the App Translation service within the Google Play Console streamlines the process of translating the app's UI and content, providing a localized experience for French users. Performing market research to understand the needs of French users helps tailor the app's features, marketing messages, and overall strategy to resonate with the local audience. Creating ad groups for every language spoken in France is unnecessary as French is the primary language. The "Localize Now guidance tool" is not a standard Google Ads feature.
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