Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?

Conduct market research.

Initiate a full app rebuild.

Conduct competitor surveys.

Initiate a code freeze on app development.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?


Explanation: Before localizing app design and payment methods for new markets in Southeast Asia, Rita should first conduct market research. This step is crucial as it allows her to gain insights into the preferences, behaviors, and cultural nuances of the target audience in each Southeast Asian market. By understanding the local market dynamics, Rita can tailor the app's design and payment methods to meet the specific needs and expectations of users in each region. Market research helps Rita identify factors such as preferred payment methods, design aesthetics, language preferences, and user experience expectations, enabling her to make informed decisions that optimize the app's appeal and usability in each target market. Conducting market research as the first step ensures that Rita's localization efforts are well-informed and aligned with the unique characteristics of Southeast Asian markets, ultimately increasing the app's chances of success in these regions.
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