Which marketing behavior can be done by AI in Google Ads? (Choose three.)
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Correct answer: Adjust bids during seasonal events, Review of checklists for marketing best practices, Creative-level testing and rotation.
Why this is the answer
AI in Google Ads excels at optimizing campaigns dynamically. It can adjust bids during seasonal events to capitalize on increased demand or manage budget constraints effectively. AI also automates the review of checklists for marketing best practices, ensuring campaigns adhere to established guidelines and maximize performance. Furthermore, AI facilitates creative-level testing and rotation, automatically identifying and serving the most effective ad variations to different audiences, which improves engagement and conversion rates. Keeping bids consistent during seasonal events is generally not an AI-driven optimization, as AI aims to adapt, not maintain stasis. Product-level testing and rotation is a feature more aligned with Google Merchant Center or specific product feed management, not a core AI marketing behavior in Google Ads itself.
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