Image assets for an app campaign should adhere to which two of the following responses? (Choose two)
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Correct answer: Use an action shot from the app for more engaging creative., Use images with a high pixel density to be clearly visible on a variety of screen sizes..
Why this is the answer
Using an action shot from the app makes the creative more engaging by showing users what the app does in a dynamic way, which can increase interest and downloads. Images with high pixel density ensure that your ads look sharp and professional across various devices and screen resolutions, preventing blurriness or pixelation that could deter users. Including a call-to-action button directly on the image is generally not recommended as Google Ads automatically adds appropriate CTAs, and adding one to the image can make it look cluttered or redundant. Superimposing a logo and using liberal text can make the ad look busy and less appealing, and Google Ads often has text overlay limits for images.
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