Measuring across app and web is challenging, yet it's important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)

Cross-platform report in Google Analytics

Deep linking

App and Web properties in Google Analytics

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Explanation: Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)


Explanation: Google offers two key solutions to bridge the measurement gap between app and web: deep linking and App and Web properties in Google Analytics. Deep linking enables seamless navigation between a website and an app by directing users to specific content within the app when they click on a link from a website or vice versa. This functionality not only enhances user experience but also facilitates accurate measurement of user behavior across both platforms. On the other hand, App and Web properties in Google Analytics provide a unified view of user interactions across apps and websites in a single reporting interface. This integration allows marketers to analyze user behavior, track conversions, and gain insights into cross-platform journeys, thereby enabling them to optimize their marketing strategies effectively. By leveraging these solutions, businesses can overcome the challenges associated with measuring user engagement and interactions across app and web platforms, ultimately leading to more informed decision-making and better campaign performance.
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