Measuring across app and web is challenging, yet it’s important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)

App and Web properties in Google Analytics (now Google Analytics 4) provide a unified view of user behavior across both app and web platforms. This allows for a more comprehensive understanding of the customer journey, from initial engagement on the web to conversion within the app, or vice-versa. Deep linking enables seamless transitions between web content and specific in-app content. When a user clicks a link on the web, deep linking can direct them to the corresponding page or product within the app, improving user experience and facilitating cross-platform engagement tracking. The Google Ads SDK platforms report focuses on app install and in-app action data within Google Ads, not a unified app and web measurement solution. While Google Analytics offers cross-platform reporting, "Cross-platform report in Google Analytics" is not a specific product or property type like "App and Web properties.