Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

They provide additional conversion data, so better business decisions can be made.

They unlock additional segmentation options for placements that occur on YouTube.

They're an effective way to directly compare conversion data against similar businesses.

They offer insights into video assets, so best-performing ones can be given priority.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?


Explanation: View-through conversions are important to include in reporting for Google App campaigns because they provide additional conversion data, enabling better business decisions. While click-through conversions measure instances where a user clicked on an ad and then completed a desired action, view-through conversions track instances where a user saw an ad but didn't interact with it immediately, yet later completed a conversion. By including view-through conversions in campaign reporting, marketers gain insights into the impact of their ad impressions on user behavior and can evaluate the effectiveness of their ad creatives in driving conversions. This comprehensive view of conversion data allows for a more accurate assessment of campaign performance and enables marketers to make data-driven decisions to optimize their advertising strategies effectively.
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