What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)

Some users download apps and then forget about them.

A significant percentage of app users churn after three months.

Those who haven't yet downloaded an app might need extra incentive.

Apps can be accidentally uninstalled during operating system updates.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)


Explanation: Considering app engagement in addition to app discovery is crucial for two main reasons. Firstly, some users download apps but eventually forget about them, leading to a decrease in active usage over time. By focusing on app engagement strategies, such as personalized notifications, in-app rewards, and regular updates, marketers can re-engage users who may have lapsed in their app usage, thereby maximizing the app's lifetime value and fostering long-term relationships with customers. Secondly, a significant percentage of app users churn after three months, highlighting the importance of ongoing engagement efforts beyond the initial download phase. Implementing retention tactics, such as targeted messaging, loyalty programs, and user feedback mechanisms, can help mitigate churn rates and prolong user engagement with the app, ultimately driving higher user satisfaction and lifetime value. Therefore, by addressing both app discovery and app engagement aspects in their marketing strategies, businesses can optimize user acquisition and retention efforts, leading to sustained app growth and success in the competitive app marketplace.

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