What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.)

App engagement is crucial because users often download apps and then forget about them, leading to inactivity. Furthermore, a significant percentage of app users churn (stop using the app) within the first three months. Focusing solely on app discovery (getting new users) without also prioritizing engagement means you're constantly replacing lost users rather than building a loyal, active user base. Engagement strategies help retain users, encourage repeat use, and ultimately drive long-term value for your app. Accidental uninstalls during OS updates are rare and not a primary driver for engagement strategies. Incentives for non-users relate to discovery, not engagement.