Which statement summarises a Google App campaign?

An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.

A Google tool that automatically creates an app based on an advertiser's website and supplied content.

A platform in Google Ads that lets advertisers promote their products and services exclusively on apps that they don't own.

A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which statement summarises a Google App campaign?


Explanation: The correct statement summarizing a Google App campaign is: 'An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.' This option accurately describes the essence of a Google App campaign, highlighting its automation, purpose, and objectives. Google App campaigns are specifically tailored to assist advertisers in boosting the installation of their mobile applications and encouraging in-app actions or conversions. Through machine learning algorithms, these campaigns automate the process of ad creation, targeting, and bidding to reach potential users across various Google platforms such as Search, Display, YouTube, and the Google Play Store. By selecting this option, advertisers can effectively leverage Google's vast network to reach their target audience, increase app installs, and drive valuable in-app actions, thereby maximizing the return on their advertising investment. Therefore, this statement succinctly captures the core features and objectives of a Google App campaign, making it the correct summary of this advertising format.
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