What are two ways that marketers can benefit from machine learning in Google Ads? (Choose two)
Choose an answer
Tap an option to check your answer.
Correct answer: Machine learning produces results that align with defined campaign goals., Machine learning saves time by analyzing hundreds of signals automatically..
Why this is the answer
Machine learning in Google Ads is designed to optimize campaigns based on the goals marketers set, such as maximizing conversions or return on ad spend. It achieves this by analyzing vast amounts of data and hundreds of signals (like device, location, time of day, and past performance) to make real-time adjustments, which saves marketers significant time compared to manual optimization. While machine learning automates many processes, it does not evolve campaign goals automatically; marketers must define these goals. Similarly, while it can automate bidding strategies, it doesn't automatically set entire campaign budgets without marketer input.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed