Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it'll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?

They should conduct surveys of their competitors' apps.

They should put a code freeze on the app development.

They should kick off a full rebuild of their app.

They should conduct market research to evaluate the current app design.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?


Explanation: Before launching their productivity app in Latin America, your company should consider conducting market research to evaluate the current app design. This option is correct because expanding into a new market involves more than just translating the app's content into the local language. It's essential to understand the preferences, behaviors, and cultural nuances of the target audience in Latin America to ensure that the app resonates with them effectively. Market research can provide insights into user expectations, local competitors, preferred features, and user experience preferences, allowing your company to tailor the app to better suit the needs and preferences of the Latin American market. Additionally, conducting market research can help identify any potential challenges or barriers to adoption, enabling your company to address them proactively before the app launch. Therefore, by prioritizing market research, your company can increase the likelihood of a successful app launch and better position the productivity app for acceptance and adoption in Latin America.
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