Poppy's setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

A focus on 'Install volume' while targeting 'All users'.

A focus on 'Install volume' while targeting 'Users likely to perform a specific in-app action'.

A focus on 'In-app actions'.

A focus on 'In-app actions' while targeting 'Users who have interacted with the app previously'.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Poppy’s setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?


Explanation: To achieve her marketing objective of acquiring a high volume of users while also generating plenty of in-app purchases, Poppy should select a focus on 'Install volume' while targeting 'Users likely to perform a specific in-app action.' This option is correct because it aligns with Poppy's dual goal of acquiring a large number of users and encouraging in-app purchases. By focusing on 'Install volume,' Poppy can prioritize attracting a high volume of users to her app. However, targeting 'Users likely to perform a specific in-app action' ensures that these users are more likely to engage with the app beyond just installing it, increasing the likelihood of generating in-app purchases. This targeting approach allows Poppy to reach users who are not only interested in downloading the app but also have a higher propensity to take valuable actions within the app, such as making purchases. Therefore, by selecting this combination of settings, Poppy can effectively drive both user acquisition and in-app purchases, maximizing the success of her App campaign.
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