Poppy's setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
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Correct answer: A focus on "Install volume" while targeting "Users likely to perform a specific in-app action"..
Why this is the answer
The correct option combines "Install volume" to acquire a high volume of users with targeting "Users likely to perform a specific in-app action" to ensure those users are also prone to making in-app purchases. This strategy directly addresses both parts of Poppy's objective. Focusing on "In-app actions" while targeting "Users who have interacted with the app previously" would prioritize re-engagement over new user acquisition. Focusing on "Install volume" while targeting "All users" would acquire many users but wouldn't optimize for in-app purchases. Simply focusing on "In-app actions" would neglect the goal of acquiring a high volume of new users.
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