What are the two main objectives of an app marketer? (Choose two)

The two primary objectives for an app marketer are driving app downloads and encouraging app usage. Driving app downloads is crucial because without users installing the app, there's no opportunity for engagement or monetization. Encouraging app usage (also known as engagement or retention) is equally vital; a high number of downloads is meaningless if users don't open the app regularly, interact with its features, or make in-app purchases. Responding to user feedback and generating app reviews are important supporting activities that contribute to these primary objectives by improving the app and its reputation, but they are not the overarching objectives themselves.