Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)

Connecting web and app measurement solutions provides a unified view of the customer journey, which is crucial for optimizing performance. This helps improve overall mobile ROI by allowing Healthy Life HQ10 to understand the true value of their mobile investments across both platforms. It also closes the loop on mobile conversions by attributing actions accurately, regardless of whether they start on the web and finish in the app, or vice versa. Finally, it enables the company to deliver a seamless mobile experience by identifying pain points and opportunities for improvement across both their website and app, ensuring a consistent and user-friendly journey. Driving more fitness video views is too specific a goal, and moving customers from the app to the website is generally not a primary objective, as a seamless experience usually means allowing users to choose their preferred platform.