Jasmeet is a marketer for healthcare brand Pharma Unite. She's been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven't been updated since the launch. What two things should Jasmeet do next? (Choose two)

Review the campaign's existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality.

Review the asset report as a frame of reference, then immediately remove all existing assets and start afresh with new ones. After two months, the existing assets are stale and need to be replaced.

Review the asset report to see which assets are low-performing and gradually swap them for new ones.

Review the asset report but wait another two months before taking action – it's too soon to know how well the existing assets are performing.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Jasmeet is a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven’t been updated since the launch. What two things should Jasmeet do next? (Choose two)


Explanation: The correct answers are **Review the campaign's existing assets to see if enough types and sizes exist for good ad coverage and if the existing assets meet the recommended standards for quality** and **Review the asset report to see which assets are low-performing and gradually swap them for new ones**. Jasmeet should first review the campaign's existing assets to assess their adequacy in terms of types and sizes for ensuring good ad coverage across various platforms and formats, as well as evaluating whether they meet the recommended standards for quality. This allows her to determine if any deficiencies exist in the current asset pool that may hinder the campaign's effectiveness. Additionally, Jasmeet should review the asset report to identify low-performing assets that may be underperforming or not resonating well with the target audience. By identifying these assets, she can gradually replace them with new ones to optimize the campaign's performance over time. This iterative approach ensures that Jasmeet can make data-driven decisions based on asset performance metrics, gradually improving the campaign's effectiveness without entirely overhauling the existing assets prematurely. Waiting another two months before taking action or immediately removing all existing assets and starting afresh are less advisable strategies, as they either delay necessary optimizations or risk disrupting the campaign's stability and continuity without sufficient evidence of asset performance. Therefore, by reviewing existing assets and gradually replacing low-performing ones, Jasmeet can strategically optimize the Google App campaign for better results while maintaining campaign stability and continuity.
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