Robert is about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

An introduction screen with clear instructions is crucial for HTML5 ads because it guides users on how to interact with the ad, improving engagement and user experience. Without clear instructions, users might not understand how to navigate or interact with the ad's dynamic elements, leading to frustration and disinterest. A simplistic graphic of the app's title might not provide enough information to engage users effectively. A list of bullet points, while informative, doesn't necessarily explain how to interact with the ad. A brief video clip showing screenshots, while visually appealing, also doesn't provide direct instructions for interaction within the HTML5 ad itself.