Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two)

Before investing in paid media, a company needs to understand the strategic value and purpose of its app. "What impact would a successful app have on the business?" helps define the app's role in achieving broader business objectives, such as customer retention, new user acquisition, or revenue growth. "What unique purpose does the app provide customers?" ensures the app offers distinct value, differentiating it from competitors and justifying user engagement. The other options are less foundational for strategic planning: customer perception of the brand is important but secondary to the app's core purpose, and past download numbers from paid promotion are a performance metric, not a strategic planning question for a new app.