A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?

tCPI

CPM

tROAS

CPC


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?


Explanation: The correct answer is **tCPI**. For the food delivery company's campaign aimed at acquiring new users, the optimal bidding strategy would be tCPI, which stands for target cost-per-install. This bidding strategy allows the advertiser to set a maximum cost they are willing to pay for each app install. Since the primary objective of the campaign is to acquire new users for the food delivery app, tCPI aligns with this goal by focusing on driving app installs at a predetermined cost threshold. By setting a target cost-per-install, the advertiser ensures efficient budget allocation towards acquiring new users while maintaining control over acquisition costs. This strategy enables the food delivery company to maximize the effectiveness of their campaign budget and achieve their objective of increasing app downloads and expanding their user base. Therefore, tCPI is the optimal bidding strategy for the client's campaign to meet their objective of acquiring new users for their food delivery app.

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