Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

Some users download apps and then forget about them.

Apps can be accidentally uninstalled during operating system updates.

A significant percentage of app users churn after three months.

Those who haven't yet downloaded an app might need extra incentive.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)


Explanation: The correct answers are **Some users download apps and then forget about them** and **A significant percentage of app users churn after three months**. While increasing app discovery is crucial for attracting new users, considering app engagement is equally important for retaining existing users and maximizing the long-term success of the app. Firstly, **Some users download apps and then forget about them**, highlighting the phenomenon of app abandonment where users download an app but fail to engage with it regularly or forget about its existence over time. By focusing on app engagement, marketers can implement strategies to re-engage dormant users, encourage regular usage, and prevent app abandonment, thereby maximizing the app's utility and value to users. Secondly, **A significant percentage of app users churn after three months**, emphasizing the challenge of retaining users over the long term. Many app users churn, or stop using the app, within a few months of installation due to various reasons such as changing preferences, dissatisfaction with the app experience, or lack of ongoing engagement. By prioritizing app engagement efforts, marketers can implement retention strategies such as personalized notifications, in-app rewards, and ongoing updates to enhance user satisfaction, encourage continued usage, and reduce churn rates, ultimately fostering long-term user loyalty and maximizing the app's lifetime value. Therefore, considering app engagement alongside app discovery is essential for achieving sustained user growth, retention, and success in the competitive app market landscape.
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