In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two)
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Correct answer: A dating app earns $50 in revenue every time an app user upgrades to Premium level., A banking app knows those who use the app to deposit checks are more likely to remain loyal customers..
Why this is the answer
An in-app action campaign focuses on driving specific, valuable actions within an app, not just installs. For the dating app, an upgrade to Premium is a clear, revenue-generating in-app action. For the banking app, using the check deposit feature is a key engagement metric that indicates user loyalty, making it a valuable in-app action to promote. The travel app's goal of increasing its user base by 50% is primarily about app installs, not necessarily in-app actions. The entertainment app providing unlimited video views doesn't specify a particular in-app action to drive, as viewing is the primary function and not a distinct, measurable conversion in this context.
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