A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two)
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Correct answer: Use images with a high pixel density to be clearly visible on a variety of screen sizes., Use an action shot from the app for more engaging creative..
Why this is the answer
Using images with a high pixel density ensures your creatives appear sharp and professional across various devices and screen resolutions, which is crucial for a positive user experience. Incorporating an action shot from the app directly demonstrates its functionality and value, making the ad more engaging and relevant to potential users. Including a call-to-action button on the image itself is generally not recommended because Google Ads automatically adds a clickable CTA button to the ad unit, and an image-based button can be redundant or confusing. Superimposing the logo and using text liberally can make the ad look cluttered and unprofessional, potentially violating Google's image ad policies regarding text-to-image ratio.
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