Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)

A daily budget should be at least 5 times the tCPA.

A daily budget should be at least 25 times the tCPI.

A daily budget should be at least 50 times the tCPI.

A daily budget should be at least 10 times the tCPA.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Vivian has been put in charge of a few clients who are interested in running Google App campaigns. Some campaigns will use target cost per action (tCPA), while others use target cost per install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two)


Explanation: The correct answers are **A daily budget should be at least 50 times the tCPI** and **A daily budget should be at least 10 times the tCPA**. These statements are correct guidelines for setting daily budgets within Google App campaigns, ensuring sufficient budget allocation to support campaign objectives and maximize performance. Firstly, **A daily budget should be at least 50 times the tCPI** ensures that the campaign has enough budget to generate a significant number of installs at the target cost per install. By setting a daily budget that is at least 50 times the tCPI, advertisers increase the likelihood of achieving their desired number of installs within the specified budget constraints. Similarly, **A daily budget should be at least 10 times the tCPA** ensures that the campaign has adequate budget to generate a sufficient number of conversions at the target cost per action. Setting a daily budget that is at least 10 times the tCPA allows for enough budget flexibility to optimize bidding and pacing strategies while driving conversions at the desired cost. These guidelines help advertisers effectively manage budget allocation, maintain campaign performance, and achieve their campaign objectives within the constraints of their budgetary resources. Therefore, adhering to these recommendations for setting daily budgets can contribute to the success of Google App campaigns and maximize return on investment.
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