Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

Gmail, Google Search, Google Play and three million videos in the YouTube network

Google Search, Google Play, Discover, Gmail and Google Maps

Google Search, Google Play, YouTube, Discover and three million sites and apps in the Google network

Three million sites and apps in the Google and YouTube networks


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?


Explanation: The correct answer is **Google Search, Google Play, YouTube, Discover, and three million sites and apps in the Google network**. Luca should inform his client that the Google App campaign focused on installs will be eligible to run across various platforms and channels within the Google ecosystem, as well as partner sites and apps within the Google network. This comprehensive reach ensures broad exposure and access to a diverse audience base, increasing the likelihood of reaching potential users who are actively searching, browsing, or consuming content relevant to the app. By leveraging Google Search, Google Play, YouTube, Discover, and the extensive network of sites and apps, Luca's client can effectively promote the app and drive installs across different touchpoints and contexts, maximizing campaign reach and effectiveness. Therefore, Luca should reassure his client that the campaign will have extensive visibility and coverage across key platforms and channels within the Google ecosystem, facilitating broader audience engagement and acquisition of app installs.
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