What are three reasons why a retail company would invest in app promotion? (Choose three)

Apps automatically look better than mobile sites.

Apps generate higher conversion rates.

Apps have higher average order values.

Apps have lower abandonment rates.

Apps are guaranteed to run faster than mobile sites.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What are three reasons why a retail company would invest in app promotion? (Choose three)


Explanation: The correct answers are **Apps generate higher conversion rates**, **Apps have higher average order values**, and **Apps have lower abandonment rates**. A retail company would invest in app promotion for several reasons. Firstly, apps typically generate higher conversion rates compared to mobile sites. This is because apps offer a more streamlined and personalized shopping experience, allowing users to navigate through products, make purchases, and complete transactions more efficiently. Secondly, apps tend to have higher average order values (AOV) as they often encourage users to explore more products, utilize features like personalized recommendations, and engage in upselling or cross-selling tactics, resulting in larger transactions. Lastly, apps generally experience lower abandonment rates than mobile sites due to their smoother user experience, faster loading times, and features like saved carts and payment information, which reduce friction in the checkout process and encourage users to complete their purchases. Overall, investing in app promotion can significantly benefit a retail company by driving higher conversion rates, increasing AOV, and reducing cart abandonment rates, ultimately leading to improved sales and revenue.

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