What are three reasons why a retail company would invest in app promotion? (Choose three)

Retail companies invest in app promotion because apps consistently demonstrate superior performance in key metrics. Apps generate higher conversion rates as they offer a more streamlined, personalized, and engaging user experience compared to mobile websites, reducing friction in the purchase journey. They also lead to higher average order values; users who download an app are often more loyal and invested in the brand, leading them to spend more per transaction. Finally, apps have lower abandonment rates because push notifications, saved preferences, and persistent logins create a more convenient and sticky experience, reducing the likelihood of users leaving before completing a purchase. The claims that apps are guaranteed to run faster or automatically look better than mobile sites are not universally true; performance and aesthetics depend heavily on development quality for both platforms.