Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)

Search queries

Ad schedule

App settings

Keywords

Location


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)


Explanation: The correct answers are **Search queries**, **App settings**, and **Location**. Google App campaigns utilize various signals to deliver relevant ads to users effectively. Firstly, search queries play a crucial role in targeting users who are actively searching for relevant apps or related topics on Google's search engine. By analyzing search queries, the campaign can identify user intent and match ads to users likely to be interested in the advertised app. Secondly, app settings provide valuable information about users' preferences, interests, and behaviors within the app environment. This data enables the campaign to target users based on their app usage patterns, preferences, and interactions, ensuring that ads are displayed to users most likely to engage with the app. Lastly, location serves as a significant signal for targeting users based on their geographical location. By leveraging location data, the campaign can deliver relevant ads to users in specific locations or target users based on their proximity to physical stores or relevant points of interest, enhancing the relevance and effectiveness of the advertising efforts. Overall, these signals, including search queries, app settings, and location, allow Google App campaigns to deliver personalized and relevant ads to users, maximizing engagement and driving desired actions such as app installs or in-app actions.
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