Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three)
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Correct answer: App settings, Search queries, Location.
Why this is the answer
Google App campaigns leverage various signals to optimize ad delivery and reach the most relevant users. App settings provide crucial information about a user's device and preferences, allowing for targeted ad placements. Search queries indicate a user's immediate intent and interests, making them a powerful signal for connecting users with relevant apps. Location data helps in targeting users geographically, which is particularly useful for apps with local relevance or for reaching users in specific markets. Keywords are used in Search campaigns to match ads to search terms, but App campaigns use a broader set of signals for targeting. Ad schedule determines when ads run, but it's not a signal used to identify relevant users.
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