A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?

tROAS

tCPI

CPM

CPC


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Google Ads Roll

Google Ads Roll. Includes Answers for Every Real Google Ads Certification Exam.

All-in-One: Get all Google Ads exams answers with explanations in one bundle. This package includes answers for every current Google Ads certification. Regular updates to reflect the latest exam version. -> See what's included.

Questions | Answers | Explanations. Free Lifetime Updates.

Google Ads Certification Exams answers with explanations file demo preview Google Ads certification program exam answers with explanations file preview

Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

Explanation: A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?


Explanation: The optimal bidding strategy for the food delivery company's campaign to acquire new users is **tCPI** (target cost per install). tCPI allows the advertiser to set a target cost they are willing to pay for each app installation. This aligns perfectly with the campaign objective of acquiring new users, as the company only pays when a user installs their app. With tCPI, the advertiser can optimize their bids to achieve the desired number of app installs within their specified budget, ensuring efficient spending while driving user acquisition. Unlike other bidding strategies like tROAS (target return on ad spend), which focuses on maximizing the return on investment, tCPI is specifically tailored to the goal of acquiring new users, making it the optimal choice for the food delivery company's campaign objective.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides